Communication has two costs: it's expensive when teams can't talk easily, and expensive when they talk too much and get distracted.
Team size matters—2-person teams communicate naturally, but 200-person teams struggle to know who to ask or what's happening.
Remote vs. in-person work exemplifies the tradeoff: remote is slow but focused, in-person is fast but interrupt-heavy.
Success means being intentional about which communication costs you accept, then designing your org structure accordingly.
⚠️ The piece offers no data, case studies, or concrete solutions—it's opinion-based advice without evidence of what communication design actually works.