Alex Cooper ("Call Her Daddy") and Alix Earle are publicly feuding after Earle reposted a TikTok calling Cooper an "ambulance chaser" who exploits people during vulnerable moments.
Cooper fired back on TikTok, calling the drama "embarrassing" but saying the volume of tags and messages forced her to respond.
Earle's comment — "Okay on it!!" — signals the fight isn't over, keeping millions of followers hooked on every update.
The original critical video came from a third-party creator, Ashley Tiscareno, who says she posted it casually and now feels "awful" it went viral.