- Apply startup Go-to-Market strategy to your personal business — identify product-market fit, test channels, and iterate based on results.
- Define the specific pain you solve for clients and ensure you have or can access all capabilities needed to deliver a complete solution.
- Test channels systematically (cold email, LinkedIn, podcasts, etc.) and double down on what works; kill what doesn't.
- Shift mindset: you are The Product — test, measure honestly, and shut down underperforming initiatives.
- Prioritize networking as your primary new business channel; run experiments as supplements, not replacements.
- Start an email newsletter to stay connected with past and future clients; consistency and relevance matter more than universal readership.
- Distinguish between productive experimentation and procrastination; use time blocking and attach real outcomes to activities.
- Don't avoid follow-ups and closing conversations — one follow-up is sufficient before moving on.
- Consider a full-time job as a valid GTM pivot if current independent strategy isn't working; it's a strategic choice, not giving up.
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